Para pelaku usaha wajib memiliki cara pandang baru dalam berbisnis. Tidak bisa lagi mengandalkan nama besar di tengah persaingan usaha yang makin kompetitif dan sengit.
Kuncinya adalah dapat mengimbangi perubahan zaman yang terus berkembang. Kemajuan teknologi saat ini membuat pola perilaku konsumen berubah drastis. Mereka makin melek teknologi.
A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest.
Mystery Shopping
Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies.
Customer Lifetime Value Measurement
Prediction of the net profit attributed to the entire future relationship with a customer.
In Depth Interview
A qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.
Customer Satisfaction and Loyalty
Customer satisfacation and loyalty research, for brand, product and services.
Market Research
Research to read the market potential for your company
Feasibility Study
The feasibility study of the project or product to be developed
Dipstick Survey
Survey with limited respondents, and the question slightly and briefly, for a particular purpose.
Hari itu begitu mengejutkan, melihat hasil baby trolley yang bersih banget, kinclong, kembali seperti baru. Padahal suddah beberapa bulan nggak dipakai, berdebu, […]
Marketing bukan sekadar function atau proses yang mengantarkan sebuah value untuk memenuhi kebutuhan customer. Marketing adalah filosofi yang harus dipahami dan dilakukan oleh setiap bagian […]